For a spicy sauce brand
For a Yoga clothing and accessories brand
For a coffee brand
Creating Logos
Is a creative and strategic process aimed at designing a graphic symbol that represents the visual identity of a company, organization, or product. This process involves several key stages
Research and analysis : Understanding the values, mission, and target audience of the entity for which the logo is being created. This includes studying competitors and market trends to ensure the logo stands out while remaining relevant.
Brainstorming and sketching : Generating initial ideas through sketches and various concepts. This phase allows for exploring different creative directions and finding graphic elements that could effectively represent the entity.
Digital design : Transforming selected sketches into digital concepts using graphic design software. This stage refines details and allows for experimenting with various shapes, colors, and typography.
Révisions and feedback : Presenting the concepts to the client or project team to gather feedback, making adjustments and improvements to the design based on comments, in order to better meet the defined expectations and goals.
Finalization : Once the design is approved, preparing the final files in various formats (vector and raster) to ensure their flexible use across different mediums (print, web, signage, etc.).
Launch and implémentation : Integrating the logo into the visual communication elements of the entity, such as websites, business cards, advertisements, and merchandise, ensuring visual consistency across all platforms.
This process requires not only artistic and technical skills but also a deep understanding of the message that the entity wants to communicate through its brand image.